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WEBINAR | THE RISE OF LIGHT-DUTY TRUCKS IN CANADA: REVERSING THE TREND

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To mark the launch of a new study titled “The Rise of Light-Duty Trucks in Canada: Reversing the Trend“ on the increase in gas-guzzlers in the Canadian fleet, Équiterre ​is pleased to invite you to a series of webinars to discover the results

In 2020, light-duty trucks​,​ which include sport utility vehicles (SUVs), pickup trucks and vans​,​ accounted for 79.9% of new vehicles sold in Canada, a disturbing record that has been broken annually for about a decade. The harmful consequences of this trend on the environment, on public health and on the economy are becoming more and more obvious.

Équiterre, in collaboration with Polytechnique Montréal, CIRANO and HEC Montréal, is unveiling the results of a comprehensive study exploring the growing preference of Canadians for gas-guzzling, oversized vehicles. The webinar will offer an overview of the causes and consequences of this alarming trend, as well as motivations for consumer choices and potential solutions.

SPEAKERS
Andréanne Brazeau | Mobility Analyst, Équiterre
Pr. Verena Gruber | Associate Professor, Marketing Department of HEC Montréal
Charlotte Dubuc | Master's degree candidate in management – Strategy​, HEC Montréal
Pr. Catherine Morency, Ing., Ph.D. | Holder of the Mobility Chair and the Canada Research Chair in Personal Mobility, Polytechnique Montréal
Brigitte Milord | Research Associate, Mobility Chair of Polytechnique Montréal

MODERATOR
Marc-André Viau | Director of Government Relations, Équiterre

 

the rise of light-duty trucks : Reversing the trend 

When ?
Tuesday, May 4th 2021, 1pm – 2:15pm

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