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The "No SUV for me" toolkit is a one-stop shop for factsheets, guides, video clips and other tools to help you assess your true needs before buying a vehicle.
Fiche première auto
Thinking of buying your first car? Consult our brochure to learn more about the issues surrounding the purchase of an SUV.
🎓Fiche première auto
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Guide to buying or leasing a vehicule
If you really need a car, figure out what you actually need in terms of space, safety and capacity before opting for a vehicle that might be larger than what you need and cost more than you can afford.
pdf - 10.25 mb 321_Guide_achat_location_vehicule_2023_ang
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Campaign Webinars
Discover our webinars for the "No SUV for me" campaign. Learn more about the impact of SUVs from our experts.
🎬 Taille des véhicules: faire un choix éclairé (fr)
See document🎬 Why people buy SUVs and how they use them (eng)
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Pour télécharger le guide
Guide pour l'achat ou la location d'un véhiculeCampaign impact survey
We conducted a survey of Quebecers to measure the impact and performance of our "No SUV for me" advertising campaign. Survey conducted from June 8 to 16, 2023 among 1,001 Quebecers.
pdf - 2.93 mb Rapport d'impact du sondage
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