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Ongoing

The danger of disinformation

Understanding the challenges of disinformation and polarization to better protect ourselves

Why take action?

  • According to Policy Horizons Canada, disinformation is the greatest threat facing the world. In as little as three years, people may be unable to tell what's true and what's not;
  • Disinformation undermines public trust in science, experts and institutions, hindering society's ability to make informed decisions and support ambitious policies;

  • Well-funded groups, many of which are linked to the fossil fuel industry, intentionally spread misleading information to protect their economic interests at the expense of the common good;

  • Reliable, scientifically-based information is essential to enable citizens and decision-makers to take effective action.

  1. Email the government

What's at stake?

We live in a destabilizing era, where it is becoming increasingly difficult to discern truth from lies, where differences in perspectives quickly turn into polarizing debates, and where convictions of all kinds can often take precedence over reason, or even science.

Disinformation is Canada's biggest risk

According to Policy Horizons Canada, disinformation is the single greatest threat facing the world. Within three years, people may not be able to tell what is true and what is not. 🤯

We're dealing with the troubling issues of misinformation, disinformation and polarization.

With all the benefits that digital technologies and innovation have brought us in recent decades – internet access at our fingertips, ultra-powerful search engines, omnipresent social networks and powerful artificial intelligence – there have also come challenges and threats that have proven highly problematic. For more and more people, what we believe and our confidence in the truth have become less and less certain. We are being influenced by powerful, profit-driven interests, all too often to the detriment of society and the planet.

What is climate disinformation?

Discover

Climate disinformation

Why it’s important to address it

50%

During the 2022 provincial election, nearly half of the Quebecers surveyed found it difficult to distinguish between disinformation and facts, and were unsure whether or not they had been exposed to disinformation.

Source: https://static1.squarespace.com/static/5ea874746663b45e14a384a4/t/641232839282647078a6b59e/1678914185387/Rapport+final_PDEQ_2023.pdf

Our work

Though climate disinformation is not a new concept, the digital context that is currently fueling it poses a major threat to the socio-ecological transition that Équiterre has been working on for over 30 years.

We've taken on the challenge to create more awareness about disinformation and polarization, so that Quebecers can better protect themselves against these influential forces, and help others do the same.

Political issues have become highly polarized. Équiterre has always worked to promote ambitious and effective climate policies. We're therefore seeking to protect the achievements of the environmental movement from disinformation and polarization by helping the public to better discern what is true from what is false, for example with regards to the carbon tax.

Équiterre is also helping to shed light on these issues by working with the UNESCO-PREV Chair to identify radicalization factors and tools to protect against disinformation, and with other experts on awareness events.

Let's stop disinformation from spreading

Take action

View our webinar

Our goals

  1. Help people understand disinformation, the forces that drive it, and how to protect themselves from it.

  2. Counter climate disinformation to protect the climate policies that are enabling the socio-environmental transition.

Learn how to protect yourself

Consult the guide on disinformation

Timeline

2024

May

The greatest risk for Canada

According to Policy Horizons Canada, disinformation is the single greatest threat facing the world. Within the next three years, people may be unable to distinguish between what is true and what is not.

2023

December

Disinformation takes centre stage at COP28

Équiterre participates in the conference to address climate disinformation, notably through a panel organized in collaboration with the UNESCO-PREV Chair.

View the panel discussion here (in French)

November

UN sounds the alarm

The United Nations identifies disinformation and misinformation as "major obstacles to progress in tackling the climate crisis."

Our team