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Electrifying encounters 2017

Équiterre is actively engaged in the effort to raise public awareness of the benefits of transportation electrification and, especially, to demystify electric vehicles. Équiterre’s Electrifying Encounters campaign has allowed thousands of Quebecers in all regions of the province to experience electric vehicles through educational activities and test drives.

take part in electrifying encounters

Actress Christine Beaulieu, the spokesperson for the Electrifying Encounters campaign, invites the population to come and try an electric vehicle this fall.

  • Check out the schedule of the Quebec Electric Vehicle Association (AVÉQ) to find out about test drive events happening in your region this summer. 

New ! The Running Electric 2020 Brochure.

How to choose a plug-in vehicle that meets your needs. This brochure contains useful information: all plug-in vehicles available in Quebec in 2020, comparating total cost, financial incentives, charging stations and much more. Share it !

The electrification of transportation and benefits of an electric car

  • Plugged in. Find out about the various initiatives organized by businesses, municipalities, transit agencies and organizations involved in transportation electrification.


              References on the video.


Équiterre organizes activities in workplaces in electrification transportation (test drives, conferences, etc.). To find out the companies that participate, employee testimonials, visit the webpage.

Interested in having Electrifying Encounters come to your workplace? Contact us!


Congratulations to the Côté-Lévesque family, who have won the grand prize: an electric vehicle for one month thanks to Montréal Auto-Prix and a trip for two to visit the James Bay hydroelectric stations offered by Hydro-Québec. Stay tuned for the next edition of our contest, coming this fall!

Thanks to our partners


We would also like to thank the Quebec Electric Vehicle Association (AVÉQ) and the Innovative Vehicule Institute (IVI).