Ongoing
Ultra-fast fashion
The harmful business model of disposable fashion must be stopped
A harmful model
Our landfills are overflowing
- 344,000
tons of textiles thrown out every year in Quebec
- 10,000
new products put out for sale every day
- 100 to 150 billion garments produced annually
Fashion used to change with the seasons. Now it changes every day. Ultra-fast fashion is disposable fashion, and its products become obsolete at an incredibly rapid pace. It has spiraled out of control and is overflowing our landfills, which are already nearly at full capacity.
The ultra-fast fashion business model, of which Shein is the best-known example, has crept into our lives and is now taking up an increasingly large place, with an explosion of new trends (10,000 new products every day) being pushed on consumers!
To fuel the ultra-fast fashion model, between 100 and 150 billion garments are produced every year.
And we’re not even diving into the many other negative aspects of this “disposable fashion” model: the water and resources it consumes, the pollution and transportation it generates, the appalling working conditions it entails. It’s all just too much.
We must take action
We're trying to curb overconsumption and overproduction. We're trying to protect our environment and our budgets. The ultra-fast fashion business model is unsustainable.
France has already begun taking action, regulating ultra-fast fashion with taxes on highly polluting products and an advertising ban.
We must regulate this industry in Canada before disposable fashion gets completely out of hand.
Our landfills are overflowing with ultra-fast fashion. We’re demanding that the government put a stop to disposable fashion.
