Scaling down consumption
Does the abundance encouraged by our economic system truly bring happiness?
A project aimed at rallying Équiterre members and followers around the need to promote a healthier relationship with material consumption, focused more on moderation, circularity, well-being and happiness.
In today’s consumer society, we sometimes confuse happiness with the accumulation of material possessions.
But unbridled consumption is not without consequences. It has a huge impact on our planet: greenhouse gas emissions (GHG), wasted resources, and excessive amounts of garbage. It also has a huge impact on workers, who often have poor working conditions and low pay. The impacts on our well-being are also not positive.
“ We are constantly (if only subconsciously) comparing ourselves with others, to be the one who has the most, who travels the most … Just as we must reduce our emissions, we must also work to reduce our anxiety levels and focus on what truly brings us happiness. ”
- Simplify the notions of moderation, circularity, sharing, etc.
- Identify alternatives to consumption and their benefits;
- Strengthen our network of followers through public consultation activities.