Associate Professor at emlyon business school
Verena Gruber holds a doctoral degree in social sciene and economics with a specialization in Marketing from the Vienna University of Economics and Business. She is an Associate Professor at the Lifestyle Research Center at emlyon business school and a researcher at CIRANO. Her work broadly focuses on transformative consumer research that contributes to well-being and quality of life for all beings affected by consumption across the world. Her most recent research focuses on the deceleration of consumption and consumer vulernability.