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Ongoing

Running Electric

To lower automobile emissions

Running Electric is an educational campaign to promote electric vehicles. It is coordinated by Équiterre with support from the Government of Quebec.

The challenge 

Since 1990, the greenhouse gas (GHG) emissions from Quebec’s roadways have shot up by 66%, coinciding with a large increase in the number of cars on our roads.

To reverse this trend, we must prioritize efforts to reduce the number of cars on our roads and transition toward more sustainable (active, public and shared) modes of transportation. When driving a car is necessary, electric vehicles (EVs) are a tangible way to lower GHG emissions from the transportation sector and reduce our dependence on fossil fuels.

35.6%

Road transportation alone accounts for 35.6% of Quebec’s total GHG emissions

Source

 It is essential that the transition to electric transportation be accompanied by a reduction in the number of automobiles on our roads and attractive, zero-emission public transit systems. 

Colleen Thorpe

Executive Director at Équiterre

Équiterre's work

Équiterre launched the Running Electric campaign in 2018 to help achieve the Quebec government’s objective of 100,000 electric vehicles on our roads by 2020. The campaign website, roulonselectrique.ca/en/ provides a wealth of information about electric vehicles.

Various stakeholders from the transportation electrification sector have participated in the campaign in order to implement a series of initiatives, such as test drive events, education and support for organizations.

Running Electric has been working to bust the myths surrounding electric cars in order to convince the public to opt for lower-carbon mobility.

Objectives

  1. Educate the public about electric vehicles;
  2. Propose tools to help assess consumer needs and to calculate potential savings from going electric;
  3. Encourage EV test drives.

Our impact

Since its was launched in 2018, Running Electric has reached millions of Quebecers through activities and events on the benefits of electric mobility.

78,000,000 views of our content


400,000 unique visitors on roulonselectrique.ca


1,300,000 pages visited on roulonselectrique.ca


25,000 Running Electric newsletter subscribers


32,000 test drives


24,000 people reached directly via shows and major events


93 videos produced and 400,000 views


78 webinars reaching 4,400 participants


Project history

2021

A hybrid year

Virtual activities (webinars), media campaign and the return of public events (electric vehicle show).

2020

Adapting to a new reality

Virtual restructuring of activities in light of the pandemic: webinars, booths, twinning and EV Week Quebec (online).

2019

Campaign kickoff

Rollout of Running Electric website and brand image, advertising campaign, participation in events and inaugural edition of EV Week Quebec. 2018: Campaign launch. 

2018

Launch of the campaign

Testimonials

Watch our videos

Take action

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