By Andréanne Brazeau, Policy Analyst – Sustainable Mobility
Black Friday is upon us, and we’re once again bombarded with ads urging us to buy more. Among them are many car ads, specifically those for gas-powered cars and light-duty trucks (a category that includes SUVs and pickups).
Light-duty trucks are one of the top two sources of growth in greenhouse gas (GHG) emissions for road transportation in Canada, with emissions increasing by 156 per cent between 1990 and 2018.
Considering 25 per cent of the country's GHG emissions come from transportation, Canada cannot sincerely claim to be reducing emissions in the sector if it allows gas-powered vehicles, especially light-duty trucks, to be heavily advertised.