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Ongoing

Let's reverse the trend!

Join us in calling on Canada to better regulate advertising for gas-powered cars. Let's reverse the trend toward gas-guzzling, oversized vehicles on our roads.

The issues

Advertising has a significant influence on the choices we make as consumers.

Yet, despite the numerous impacts that gas-powered vehicles have on our environment, our health and our safety, there are no specific regulations in place to limit their promotion.

Automobile advertising in Canada is rampant, ranking at the top of digital advertising charts.* Consumers are constantly being exposed to ads for gas-powered vehicles, which are increasingly getting bigger and more energy-inefficient.

Tighter regulation on advertising would be a concrete solution, at no cost to citizens, to make automobile advertising practices more compatible with the fight against the climate crisis.


* 2018 data

50%

Nearly half of all new car buyers say they are influenced by some form of media.

Équiterre study published in 2021

Take action

  1. Step 2

    View the illustrated summary of our report "The Rise of Light-Duty Trucks in Canada"

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