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No SUV for me

An awareness campaign on the impacts of SUVs

Why must we take action?


The proliferation of SUVs is responsible for 50% of the increase in GHG emissions in Quebec between 2015 and 2019.

Large, gas-guzzling vehicles have become the new normal on our roads. Sales of SUVs and pickup trucks have been surpassing those of cars since 2015, and the "bigger is better" trend is not letting up.

The growing preference for heavier vehicles in Quebec is cause for concern.

  • Pollution: The proliferation of SUVs is responsible for 50% of the increase in GHG emissions in Quebec, wiping out the benefits of zero-emission vehicles;

  • Pedestrian safety: Compared to cars, SUVs are involved in twice as many accidents involving pedestrians;

  • Household debt: The purchase cost of large vehicles exceeds that of a car by an average of $10,000.

The harmful effects of the growing trend towards SUVs and pickups are proportional to the size of these vehicles: they are far too large. Given the current climate emergency and the safety and financial issues at stake, it is high time to question and to address society’s infatuation with SUVs and other light-duty trucks.

The environment

Quebec's GHG emissions continue to rise and over half of the increase in GHG emissions is produced by SUVs and light-duty trucks. They consume an average of 20% more fuel than an equivalent car, and their sales are skyrocketing in the province.

Tackling vehicle size is therefore crucial to combating climate change.


The larger and the heavier the SUV, the greater the frequency of collisions and the higher the risk of death.

In Quebec, SUVs are twice as often involved in collisions with pedestrians than cars.

Did you know?

Accidents caused by SUVs are also 28% more deadly for other drivers involved.

The threat that large vehicles pose to other road users makes them a public health issue.


The auto industry invests heavily in the promotion of SUVs, since their purchase cost is on average $10,000 higher. They can also cost up to $4,000 more per year than a car.

Households that opt for SUVs therefore run a greater risk of indebtedness.

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Campaign Team

The "No SUV for Me" campaign is coordinated by Équiterre with financial support from the Government of Canada.


Collaborating partners include Accès Transports Viables, the Automobile Protection Association, CAA-Quebec, the Canada Research Chair in the Mobility of People, the David Suzuki Foundation, the Fondation québécoise d'éducation en sécurité routière, HEC Montréal, Option Consommateurs and Piétons Québec.